Delivering world-class Analytics. Building world-class Analytics Capability.

Generate a 10X+ ROI from your investment in Tradecraft — and do so quickly — via our Quick Start Analytics Approach ($5 million+ of revenue in less than 90 days).

ANNOUNCEMENT: Tradecraft welcomes Kirk McDonald (ex Apple) analytics leader as Senior Partner open

What We Do

Analytics

  • Analytics Quick Start™ delivers $5MM+ of revenue in under 90 days via our agile, use case driven approach.
  • Advanced Predictive Analytics across a myriad of Customer, Marketing, Workforce, Digital, and Operational needs.

Insights

  • Early warning via our Insights Engine™ and the Playbook to dynamically manage the New Normal.
  • Analytics-driven Customer & Consumer Segmentation powered by proprietary market research.
  • The Roadmap and Operating Model to power your internal analytics, CRM, and Personalization capabilities.

Action

  • Our Agile Analytics Sprints help clients drive insights to action.
  • Driving big (or small) data and analytics investments into actionable business outcomes.
  • Outcomes include new products, propositions, campaigns, and growth platforms.

Select Clients

Building and launching new predictive marketing analytics capability and agile CRM/Personalization operating model

Strategy and Operating Blueprint for new Voice of the Employee capability

Helping a Top 5 global CPG Brand better understand the end Customer through proprietary research, analytics, and consumer segmentation

Diagnostic of Global Customer Insights & Analytics Capability with Tactics for Achieving Best-in-class

Analytics Quick Start to drive incremental revenue by optimizing CRM and outbound email channels via Personalization

Buildout of Marketing Analytics and Enhancement of CRM & Personalization Capability

Creation and deployment of Market Strategy function

Providing the Analytics roadmap to fuel this regional Grocer’s future growth

Optimizing investment in new Customer Data Platform and Personalization Capabilities at this leading SoCal Grocer

Building a data analytics-driven Culture helping to power this specialty retailer’s impressive turnaround

Analytics-driven prospecting platform from this leading Fintech player supporting 3,500 bank & credit union branches

Enabling a leading and fast-growing provider of senior living/retirement centers better know their customer and optimally select their next best markets and build locations

Constructing the future analytics and insights strategy in partnership with this fast growing home improvement leader

Enabling the fastest growing construction/building materials company to identify and reduce shrink

Optimizing one of the world's largest distributors' supply chain, physical assets, and inventory management/in-stocks via advanced operational analytics

Helping a leading private bank with their data integration strategy and tactical roadmap

Our Leadership Team

The Tradecraft Difference

Real-world Practitioners

  • We know how best to help you because we’ve been you with over a century of client-side experience in analytics, research, insights, BU leadership roles at F500 companies.
  • We understand you need real-world solutions that work in real life, not just PowerPoint decks.

Analytics & Insights Experts

  • We have a deep bench of advanced analytics and insights experts.
  • We are expert at applying these tools to drive real business value across customer, employee, strategic and operational use cases.
  • Expert at earning warning for managing uncertainty in fluid situations.

Client Capability Builders

  • Unlike most consultancies looking to build a codependent relationship with you, we focus on building your internal analytics and insights capabilities.
  • Our senior team is with you every step of the way (you get us, not newly minted grads with no actual business experience).

Thought Leadership

Analytics. Now More Than Ever

Key Questions for Successfully Navigating the New Normal

Data Analytics In Compliance Tradecraft + Lumen

Analytics Blog Post

Extracting Value from Data and Analytics - Culture